Audi took unusual approach with this advert acknowledging the competitors strengths but then showing that all these strengths make up Audi and you will find all of them with their cars. The 4 keys of different cars to make up the Audi logo is such strong imagery that it is a shock for the viewers as they see that it is a bold statement about all the other car makers saying they are good but we are better. This strong imagery could be used and understood in any language. The message for this adve