Resting alongside some of Florida’s best beaches on the Atlantic coast, Daytona is a beautiful and exciting escape boasting of nightlife, sunset walks, and so much more.

They are the driving force behind Hard Rock’s unique events. They are the go-to person for discovering and booking the best local music, the ins-and-outs of the scene, where to eat, drink and be merry…

Interactive area guides built by musicians and locals in the know. Get the inside scoop on where to go in every Hard Rock Hotel city.

artist guide Daytona Beach Alex Kinsey Born in Daytona Beach, Alex Kinsey is a singer/songwriter best known as one half of X Factor winning duo, Alex & Sierra

Resting alongside some of Florida's best beaches on the Atlantic coast, Daytona is a beautiful and exciting escape boasting of nightlife, sunset walks, and so much more

Daytona Beach ... Resting alongside some of Florida's best beaches on the Atlantic coast, Daytona is a beautiful and exciting escape boasting of nightlife, sunset walks, and so much more

Paddy Casey was born in Dublin, Ireland. His music has gained critical acclaim and his albums "Living" and the "Secret Life Of..." have both gone platinum in Ireland Explore artist guide Daytona Beach …

Blending elements of hardcore, emo, and indie rock in a melodic cocktail unmatched by scene contemporaries, Atlanta four-piece Microwave balances frankness with a penchant for wit, allowing …

“When I pass by Catuano Beach Flea Market, I like to make a stop to dig into the colours and shapes that I find there. I am especially fond of Taino art, which I enjoy having around me.”

They are the driving force behind Hard Rock’s unique events. They are the go-to person for discovering and booking the best local music, the ins-and-outs of the scene, where to eat, drink and be merry…