The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

A leaked LEGO Icons set featuring Michael Schumacher's Ferrari F2004 is set to give Formula 1 fans another collectable model ...

Lego Smart Play just changed the game – literally. Announced at CES 2026, this design injects new life into the best Lego ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

If you're looking for the Disney experience without the rides, here are five things you can do at Downtown Disney in Anaheim, ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...