When we persuade, we want to change opinions and behaviors in our favor. We also want to build positive feelings and relationships too. Research shows the best ways to do both!

Zevia is again skewering artificial intelligence with a new advertising campaign meant to shore up a positioning as a better-for-you soda brand made with natural ingredients, per news shared with ...

EXCLUSIVE: ‘Small Shifts, Big Lifts’ offers advertisers recommendations on improving pre-roll ads to benefit both themselves ...

Hidden advertising thrives in ambiguity, but the legal environment is moving in the opposite direction. Regulators, courts, platforms, and consumers are all converging on a single expectation: If ...

On Friday 20 March, Blue Peter becomes Red Peter, as they join in the Red Nose Day fun in a special episode. As well as ...

Talarico has suggested he would communicate some of his views differently today, but stood by the principles behind the ...

As India’s protein market grows, Wellbeing Nutrition is betting on digestibility, expanding its appeal beyond athletes focused on muscle building to health-conscious daily users.

Brands rolled out campaigns around Holi, emphasising joy, togetherness, and shared experiences, while others marked Women’s ...

Hew Moran creates comedy skits that turn everyday moments into viral hits, capturing hilarious experiences like sibling rivalry, friend group chaos, and relatable life situations. These skits ...

Dakota Johnson knows a thing or two about sex appeal. The award-winning actress and "Fifty Shades of Grey" star stripped down for the camera once more as the star of Calvin Klein's spring campaign, as ...

They knew exactly what they were doing with this one. Riley Green seems to be embracing his role as country music's heartthrob. A couple of years ago he made his debut as an underwear model for Gildan ...

First, it’s the 60th anniversary of the company – Benetton Group was founded in 1965 – and the 30th anniversary of the 1995 ...