A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement combines ...

NEW YORK — With the start of the broadcast and football seasons this month, Nielsen is excitedly ready to provide the industry data based on enhanced Big Data + Panel methodology. For Nielsen, it is ...