1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and test-markets the beer in Providence, Rhode Island; Decatur, Illinois; San Diego, California; and Knoxville, ...
Molson Coors brand Miller Lite is foregoing a Super Bowl commercial this year in favor of a “Running of the Beer Ads” program that tasks 1,000 football fans to serve as the brand’s official ...
As Bud Light struggles to attract millennial and Gen Z drinkers, a Miller Lite executive slammed the brand's viral "Dilly Dilly" campaign in a recent interview.
Apparently New York Yankees' legend Jorge Posada is an actor now? OK, maybe it's not his second career (yet), but the former Yankees' backstop was spotted Thursday in a commercial for beer brand ...
Miller Lite is rereleasing a beloved ad for the holiday season New this year is the YuleLager, a digital fireplace for consumers with a chimney-inspired beer tower that pours ice-cold Miller Lite The ...
1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...
Miller Lite, which was launched nationally in January 1975, celebrates its 50th birthday this year. The beer helped put Miller Brewing Co. on the national map and elevated Milwaukee's status as Brew ...
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