Marketers have developed some bad habits in the past 30 years. We used to live by metrics like awareness, intent and recall; they were difficult to measure but told us a lot. With the internet, it's ...

In today’s digital-first world, businesses of all sizes rely heavily on online visibility to attract customers. Digital marketing agencies play a crucial role in helping brands improve their online ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you’re a marketer, you’ve probably heard the term “influencer marketing” at least a ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

Your value proposition is a succinct statement that communicates the unique benefits and value your products or services offer to your target audience. It answers the question, "Why should customers ...

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options can quickly become ...

Fostering genuine connections and mastering effective communication are pivotal for success in business, generally, and in marketing, particularly. This episode features Jason Harris, a co-founder and ...

(By Pat Bryson) Remember when Apple introduced the iPad? You were probably asking yourself: What is a tablet? What does it do? Why would I want one? How would I use it? Every time a new product is ...

In the last post two key tips for creating effective advertising campaigns were shared: 1. Create your ads for the most inattentive consumer, and 2. An optimal scheduling strategy aims to reach all ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...

While the marketing automation industry has seen rapid, steady adoption over the last two years, industry experts point to a lack of process-based insight as a reason why marketers are not realizing ...