Snapchat is charging advertising a minimum of $40 CPM for interactive video ads, Digiday reports, even if no one engages with the interactive aspect of the ad. The move boils down to charging four ...

Snapchat, a popular photo-sharing social media platform has rolled out a number of new features, including- Custom Story Expiration, which will enable premium subscribers to schedule the timeline for ...

Snapchat users will get access to the social platform’s subscription service starting this week, The Verge reported. Snapchat Plus will cost $3.99 (R64.66 a month) and give exclusive access to mostly ...

Snap is working on a premium version of its app called Snapchat Plus. The paid-for service will give users early access to features. Screenshots posed by app researcher Alessandro Paluzzi revealed ...

Originally a user-only space, Snapchat made the leap into advertising last year, with a slew of marketers jumping to connect to the platform's young user base, but without any ascertainable reaction ...