If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...
Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...
Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. Google has introduced a new Tag Diagnostics tool. The tool provides ...