Here's how to use Google Ads new search terms reporting & insights and what you need to know about why Google is surfacing search term insights in new privacy-safe ways. Search advertisers are ...

Google Ads is testing a new feature that brings fresh transparency to responsive search ads (RSAs), a feature previously available only for PMax campaigns. Called “Search Term Categories,” the beta ...

In the ever-evolving landscape of legal technology, the sole reliance on traditional search terms is rapidly becoming outdated. The legal field has long depended on keyword searches to sift through ...

Google Ads announced that it will begin sharing more search term data with advertisers. This move comes almost exactly one year after the original decision to begin hiding search term data with ...

[Editor’s Note: This article has been republished with permission. It was originally published November 9, 2023 on the eDiscovery Assistant Blog] In Episode 123, CEO and Founder of eDiscovery ...

In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 ...

The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms ...

With the impending changes in the federal rules related to electronic discovery, opposing parties will be required to discuss any and all discovery issues involving electronically stored information ...

Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly ...

You can use Google Trends to understand how often people search for certain terms or topics. Google Trends lets you customize search data by region, time period, category, and type of search. You can ...

Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic. Everyday billions of people type words into ...