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Google Local Services Ads vs. Search Ads: Which drives better local leads?

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google Vastly Increases Local Pack Ads Placement

Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ...

Your local rankings look fine. So why are calls disappearing?

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what ...
Search Engine Roundtable

Google Local Search Ads In Google Maps Now Supports Sitelinks

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface. This was first spotted ...
Search Engine Land

Google Ads Masterclass: Local search strategies that convert

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...