The constant talk of shrinking circulation at print publications might make it seem like print advertising is on life support. In truth, print publications still reach thousands and, in some cases, ...

Created by ad agency Doyle Dane Bernbach (DDB), VW’s series of print ads from the 1960s are the ads that helped change advertising. They were concept-driven and charged with comedic value – from ...

The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...

In today's digital age, you'd be excused for thinking that print is dead, but Mercedes-Benz's latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the ...

Print and digital advertising are better suited to reaching different demographic groups than other forms of advertising. Digital advertising helps cast a wider geographic net toward a specific kind ...

Advertising is the lifeblood of a business because it is the way that any business will get itself in front of the right number of eyes. For a small business, it is especially important to have an ...

Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical. Founded in 2002, Dune Medical Devices has ...

It’s true: We live in a distinctly digital age. The well-documented decline of print publications has coincided with the proliferation of digital media over the past 25 years. According to the U.S.

The internet offers brands countless avenues for reaching target audiences right where they are, which has led to explosive growth in both the number and variety of digital marketing tactics. When it ...

Ads placed in news media consistently outperform ads on Facebook and YouTube, according to a study conducted by Australia’s ThinkNewsBrands. The cross-platform analysis found that while ads in both ...

Google is pulling out of its effort to sell newspaper ads as it refocuses its financial resources and attention on services with more revenue promise. By Georg Szalai, The Associated Press NEW YORK — ...