It was so popular that the brand brought it back, and revamped the packaging for this rerelease. The new design and revival ...

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

Morphy Auctions is preparing a three-day Soda Pop, Advertising & General Store Auction on August 18th-20th in Denver, Pennsylvania, and online. The auction will feature nearly 2,000 lots, highlighting ...

Collecting your favorite PepsiCo items may take you back to the Pepsi Generation, a time when the cola could keep you cool on hot summer days. A 1963 marketing campaign helped launch PepsiCo into the ...

The regular versions of Dr Pepper and Pepsi are now tied with each other in the No. 2 soda spot. Oleksandr Blishch - stock.adobe.com In the battle between Coke and Pepsi, Dr Pepper is coming out on ...

'Tis the season to mix milk into your soda. According to Pepsi, anyway. Pepsi launched a campaign Thursday encouraging customers to try the combination and use the hashtag #PilkandCookies (as in Pepsi ...

Coke is the number one soda in America. But the number two spot, previously held by Pepsi, now belongs to Dr Pepper. CNN reports that after years of slowly moving up in market share, Dr Pepper inched ...

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign. On ...

Coke is still the top soda in America. But the runner up spot, long held by Pepsi, now belongs to Dr Pepper. After years of slowly gaining market share, Dr Pepper inched ahead of Pepsi as the number ...

Pepsi is ditching plastic bottles for some of its products in an attempt to reduce plastic waste. The drink company, which was founded in New Bern, North Carolina, announced the environmental plan ...