The moment users suspect that answers are being shaped by commercial influence, the product collapses. Unlike search, where ...

ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Channel99 has launched Paid Search Optimization to help B2B marketers improve the financial efficiency of paid search investments.

Google and Microsoft allow you to bid on your competitor’s name within keywords (and this right has even been tested in the courts here and here.), but you cannot directly mention a trademarked brand ...