UK broadcaster ITV is to launch a lifestyle and reality channel called ITVBe, which will be the exclusive home of The Only Way is Essex (pictured) and will go live by the end of the year. The ...

ITVBe will air lifestyle and reality shows from the U.K. and U.S., such as "The Only Way is Essex," one of Britain's answers to "Jersey Shore," and the "Real Housewives" franchise. By George Szalai ...

ITV has confirmed the launch date for its new channel ITVBe. The channel will begin its run on October 8 and will be the exclusive new home of The Only Way Is Essex. What to Read Next A number of ...

ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches on Octobder 8th with Diet Coke as its main sponsor. The sponsorship package, which was negotiated by MediaCom on behalf of ...