Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

Some of the marketing industry’s top trade bodies want to rewrite the terms and conditions of internet advertising at what they view as a transformational time. In a joint statement Wednesday, the ...

Banners have revolutionised the world of internet advertising and marketing. The very first internet marketing banner appeared almost two decades ago on Hotwired.com, which was an advertisement from ...

In five years of writing for various audiences, Uche has learned to simplify career-focused content for ambitious learners regardless of their qualifications. Her work is published in notable ...