The online marketing world is always changing, and keeping up can feel like a lot. New tools pop up, people start using ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...