Brian is a New York–based science and health journalist. His work has been published by The Atlantic, The Paris Review, The New York Times For Kids, CBS News, The TODAY Show, Barron's PENTA, Engadget, ...

Recent research published in Evolutionary Psychological Science explored the strategies people use to strengthen their friendships. In one of two studies, the first of which I write about here, the ...

When we talk about our personality, many of us treat it as a fixed, unchanging part of us. But the truth is our personality can evolve and often does, even without us deliberately trying. For example, ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

Here’s how leaders can unlock their team’s potential by understanding and leveraging personality types to align individual strengths with roles that foster productivity, collaboration and engagement.

Recent research published in Evolutionary Psychological Science explored the strategies people use to strengthen their friendships. In one of two studies (the first of which I wrote about here), the ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Nowadays, most everything is about the platform you can build online. There are numerous reasons for this. For one, if you’re launching a new product, having a robust following is essentially a way of ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Team-building activities are often treated as one-off icebreakers: a quick game, a trust fall, or a pizza night. While these may create short-term fun, they rarely create long-lasting collaboration or ...

Hiring managers are looking for many things in future employees: practical skills, efficient work ethic, a goal-oriented mindset. But for some, personality defines a good worker. So, is the idea of a ...