Do hashtags matter? This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven ...

Don't let a poor hashtag choice ruin your organization's reputation and trust. What brands can do to ensure they get the most from social media hashtag use. On social media knowing where to connect ...

While anyone can follow a social media conversation stream through hashtags, social media ad tech provider RadiumOne is now starting to sell targeted ads off of these signifiers in real-time. The idea ...

Hashtags are at the core of many law firm’s strategy to expand their social media page’s presence and reach. Hashtags are one of the simplest things a firm can do to help get their posts in front of ...

Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your ...

Ghost fans are flooding social media — specifically, X (formerly Twitter) — with the hashtag #ThankYouTheBandGhost. But why? How Did #ThankYouTheBandGhost Start? The hashtag #ThankYouTheBandGhost has ...

The rapid expansion of social media has intensified the need for effective content organisation and retrieval systems. Hashtag recommendation, a process that automatically suggests relevant tags for ...

Whether you’re a conservative or a liberal, you have most likely come across a political hashtag in an article, a tweet or a personal story shared on Facebook. A hashtag is a functional tag widely ...