If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Hint: It involves better targeting Ads already follow you wherever you go. They’re on your TV, your phone, your train ...

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Add Yahoo as a preferred source to see more of our stories on Google. FILE - A Google sign is displayed at the company's office in San Francisco, April 12, 2023. (AP Photo/Jeff Chiu, File) LONDON (AP) ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

FILE - A Google sign is displayed at the company's office in San Francisco, April 12, 2023. (AP Photo/Jeff Chiu, File) (Jeff Chiu, Copyright 2023 The Associated Press ...