A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors. Marketers can have difficulty recognizing ...

Here's how to set up and analyze the Google Analytics Audience Report, as well as a few ways you can use the data to increase your revenue. Audiences play an integral role in most paid media ...

The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick. Google is unwrapping a suite of ...

Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience ...

If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ...

Using Google Analytics is one of the best ways to get to know your digital audience. Here’s how to utilize it best. One of the things you can learn about your audience is their age. You might think ...

The French Data Protection Authority (CNIL) has released a Q&A providing its position, possible alternative solutions as well as guidance on using a compliant audience measurement solution. It follows ...

Opinions expressed by Entrepreneur contributors are their own. In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data ...

It’s well-known that Google remarketing ads are a strong and essential part of a top-notch multi-channel eCommerce marketing strategy. They help you move first-time visitors further along your sales ...