A film is not only a creative work. It is a product entering a crowded market, and the following playbook shows how startup ...

In the season finale of Build Mode, Isabelle Johannessen sits down with Paul Irving, partner and COO of GTMfund, to discuss ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Few phrases in business jargon are as simultaneously revered and vacuous as "go-to-market strategy" (GTM). A GTM strategy involves identifying your target market, crafting a value proposition, ...

Product-market fit proves people want your product, but only a strong go-to-market strategy turns that demand into consistent ...

What does GTM (go-to-market) mean? We talk about it all the time but are we defining and applying it in the most strategic way? And does it lie with marketing, product or sales? But most importantly – ...

Only 7% of founders have a pitch deck with a reasonably good go-to-market (GTM) narrative. Given that a lot of founders are raising money to acquire new customers, allow me to put words to what that ...

IT vendors and solutions providers of all stripes need to pay attention and align their strategies as the government changes how its buys products and services, writes immixGroup's Tara Franzonello.

Going to market used to be simple: Buy ads, hire a team of sales reps, and spend thousands of dollars on a PR stunt. Hell, just give away money if it means you’ll sign up more users. Today, all that ...

Cloudflare is enhancing their go-to-market strategy to drive growth; however, management maintained their initial eFY24 guidance despite growing the sales team. Cloudflare faces a challenging macro ...

Zscaler, Inc. has a strong growth outlook driven by enterprise GenAI adoption and reshoring manufacturing, necessitating increased data protection and zero trust security. Despite macroeconomic ...