Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...