ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly ...

Ferrari (IT:RACE) has released an update. Ferrari has announced a multiyear partnership with IBM, set to begin in January 2025, making IBM a Premium Partner of Scuderia Ferrari and the Scuderia ...

IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics Partner of Formula 1’s most historic team, beginning in 2025. With a focus ...

Formula 1 continues to grow on a global scale, and one of its biggest and most iconic brands is taking an important step to help connect its 400 million-plus fans. Scuderia Ferrari HP and IBM, the ...

For most of Formula 1’s history as a sport, Ferrari didn’t need fan engagement strategies, digital innovation, or brand storytelling to attract fans. The emblematic red cars, the drivers who filled ...

Ferrari has announced a multi-year sponsorship deal with tech giants IBM, who come on board with the Scuderia as ‘premium partner’. The deal will take effect from 1 January 2025, with a new era ...

IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights Global ...