Facebook has more than 2.92 billion active users, so imagine the visibility you can gain from a paid ad campaign on social media. Facebook also has plenty of information about its users, which allows ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.

When discussing the most popular social media platform for running ads, without a second thought, the crown goes to Facebook. With almost 40% (2.91 billion) of the world’s population on Facebook, it’s ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...