Amirah Kassem wants you to make every day your birthday-or at least make you bake as if it were. The New York City-based baker and founder of Flour Shop, known for her viral rainbow explosion cakes, ...

Amirah Kassem of Flour Shop bakery is stopping by the TODAY kitchen to share a few of her favorite statement cakes from her cookbook "The Power of Sprinkles: A Cake Book by the Founder of Flour Shop." ...

If you ever need a little pick-me-up, I suggest scrolling through the #explosioncake tagged page on Instagram. The feed is filled with thousands of colorful confections from Amirah Kassem’s Soho-based ...

The fireworks won’t be the only thing exploding with bright colors at your Fourth of July party this year. To help you celebrate with a decadent and festive dessert, Amirah Kassem, founder of the ...