How to build a modern Google Ads targeting strategy like a pro

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...
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Google Ads Keyword Planner: What you need to know

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google Vastly Increases Local Pack Ads Placement

Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ...

15 Fixes To Improve Low Conversion Rates In Google Ads

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...
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7 strategies to make your Google Ads campaign a success

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...
Search Engine Roundtable

Google Ads AI Max Search Ads In The Wild (Or Not)

A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long headline and had dynamically created sitleinks. UPDATE: This may not be AI ...

4 Reasons Your Google Ads Clicks Are Down & What You Can Do

Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes ...