Equinox announced the acquisition of six more Sports Club/LA gyms. Atmosphere at the 2012 Cycle For Survival event at Equinox Graybar in this Feb. 11, 2012, file photo in New York City. John Lamparski ...

Equinox is spinning up some controversy with its anti-New Year’s resolution movement. The luxury fitness club released its "We Don’t Speak January" campaign on New Year’s Day, banning any new ...

An Equinox gym on New York’s Upper East Side will pay a Black former employee $11.25 million to resolve a racial discrimination lawsuit. A primarily white jury of five women and three men ruled in ...

Luxury fitness club Equinox controversially banned all new membership applications on 1 January, leaving potential customers divided. Explaining that “we don’t speak January”, the high-end gym aims to ...

Luxury gym chain Equinox is facing backlash after going viral with a bizarre New Year's video basically shaming and turning hopeful new customers away. "When it's January 1st but you remember Equinox ...

The fitness chain’s new marketing push features strange AI imagery juxtaposed with real-life fit people in a campaign called ...

Equinox is facing criticism for turning up its nose at New Year’s resolutions. The luxury fitness club launched its "We Don’t Speak January" campaign on Jan. 1, 2023, announcing that the gym will not ...

Luxury fitness brand Equinox has unveiled a cryptic new campaign created in collaboration with agency Angry Gods, challenging ...

These bizarre AI-generated visuals feature in Equinox’s New Year’s campaign, each juxtaposed with a striking portrait of an ordinary (albeit very toned) person.