Display ads are images and banner ads that you see online—and these ads can work wonders for lead generation and brand awareness. Many of our clients require a quick education on this topic, so we put ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. Remember the hype around Apple’s iconic “Shot on iPhone” ...

What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers ...

While display ads have been “among the slowest-growing formats in the online-ad marketplace some ad-technology and Web-measurement companies are offering data that they say show display advertising is ...

From changes in data availability, to the growth of new platforms, to shifting customer behavior, digital advertising today isn’t what it was just a few years ago. This series of articles will tell ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?