Display advertising revenue growth has been reported among a sample of UK publishers for the first time in three years.

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. A new report by Forrester claims that the current ad model ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

Do you know about display advertising ad sizes? Prove it by testing yourself against our Display Ad Size Quizzes & Exams! The key to being a display ad sizes pro is repetition. It’s not about the ...