Lego fans of all ages are gearing up for the New Mexico Brick Convention, taking place on Saturday and Sunday, Jan. 17-18, at ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures ...

Bricks & Minifigs Richmond Westend in Glen Allen, Virginia is seeing growing interest in their LEGO® parties as ...

Lego and Pokémon have unveiled their first Lego Pokémon sets, featuring Pikachu and more. Here’s when and how fans can buy ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

LEGO and The Pokémon Company International have finally announced the first three sets of their all-new collaboration, and ...

LEGO ‘SMART Bricks’ will roll out in LEGO Star Wars sets as early as March 2026, per LEGO’s official press release. In barest ...

For anyone not familiar with Lego-speak, in the Lego-verse the acronym MOC stands for “My Own Creation.” And Lego has inspired countless creations, from high art to pop culture commentary, that have ...