Bloomberg Media wants to capitalize on the explosion in connected TV ad spend. While Bloomberg is known as a digital news outlet, it actually had a broadcast TV network first. So it was natural for ...

In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see it.” I’d argue that, at least from the consumer’s perspective, the opposite ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

NEW YORK—A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in ...

Ease Live, an Evertz company, has announced the launch of contextual on-stream advertising capability for live sports through its interactive graphics platform. This enables leagues, teams, media ...

Neuro-contextual ads deliver 3.5x higher neural engagement than non-contextual ads, a 26% positive lift in responses, and 30% higher than standard IAB contextual ads, according to findings from ...

For too long, the industry has been obsessed with KPIs, efficiency, and automation, often forgetting the real purpose of ...

Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The ...

Gracenote is now working with Peer39, Magnite, Cannella Media, Ocean Media, DirecTV Advertising, Tastemade, Xumo and others to improve contextual advertising When you purchase through links on our ...