“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

Picking the movie was once the hardest part of a night out at the multiplex, but now there’s the pressure of choosing which bells and whistles to accompany the film. Beyond Imax’s massive screens, the ...

Cutting-edge, Multi-sensory Experience Offered at Scotiabank Theatre Chinook Showtimes and Tickets Available Now at Theatre Box Office, Cineplex.com and Cineplex Mobile App LOS ANGELES and TORONTO, ...

The auditorium with motion seats and effects like wind and mist is expected to open this summer in downtown Toronto. By Carolyn Giardina Tech Editor “We are very excited and hopefully this will be the ...

LOS ANGELES, Sept. 3, 2019 /PRNewswire/ -- CJ 4DPLEX (www.cj4dx.com), the world's leading cinema technology company, announced today, 4DX with ScreenX, the award-winning cinema technology format, a ...

Movie theater visitors in Los Angeles: prepare to be thrown around, blasted with air, and sprayed in the face with a fine mist. South Korean company CJ Group’s ‘4DX’ movie technology — in which 3D ...

I have seen the future of movie-going, and it is water-spewing, butt-rattling theater seats. That's what an $8 ticket surcharge gets you when you book reserved seating in a 4DX-enhanced movie theater.