They are on billboards and on TV, on buses and on radio. They pop up online and dot the pages of this newspaper. Advertisements are the driving force in today’s consumer culture, and while they may be ...

Early this year, Facebook announced that it had reached over 800 million active users for its Facebook Messenger platform. Until now, Facebook hasn’t attempted to monetize this user base, but it seems ...

SINGAPORE -- Mobile phones are a potential gold mine for advertisers, the most personal and intimate way to communicate and engage with subscribers -- more than 2 billion of them and counting ...

Numerous factors have limited the growth of cell-phone advertising. Chief among those factors has been the reticence of carriers to allow ads to appear alongside news, sports and other information ...

Cell phone advertising has the potential to plague consumers in ways similar to "spam" on the Internet, according to a new study by an Oregon State University researcher. In a recent issue of the ...