Small business strategy often gets framed in heroic terms—David vs. Goliath, the underdog facing off against corporate giants. But what if that’s the wrong story? I recently worked with a group of ...

Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...