Back-to-school shopping is nothing new, but sharing what you’ve purchased on social media is a relatively new phenomenon that’s becoming more popular than ever among kids and teens. If you searched ...

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Back-to-school season is officially upon us, and with it comes the usual influx of ad campaigns and last-minute trips to Target. This year, though, some parents are sensing a shift—and they’re sharing ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Grace Waterman is among millions of TikTok moms ...

WILMINGTON, N.C. (WECT) - According to the National Retail Federation (NRF), K-12 shoppers will spend an estimated $11.2 billion on clothes and accessories during the back-to-school season. For many ...

It always starts with toys. Then it’s the clothes, skin care, technology, water bottles, keychains, and on and on and on. Kids have always wanted what their friends — and the popular kids — have, but ...

Value, cost and well-worn tropes are dominating back-to-school marketing this year. While some would argue that there’s comfort to be found in the familiar during a chaotic period, Gen Z retailer ...

America parents headed into back-to-school shopping season knowing they would have to shop smarter, work harder, and seek help from all available AI agents to make their dollars stretch farther. Now, ...

U.S. shoppers began back-to-school shopping earlier than ever this year Families spending $128B on school and college needs in 2025 Parents turn to discount retailers, AI tools, buy-now-pay-later ...

Madeleine Scherzer worked as a lifeguard all summer so she could afford the perfect outfits for her senior year of high school. She bought a $148 Free People sweat set and a $68 Lululemon T-shirt, ...

As much as I've enjoyed the slow, loose schedule of summer, there's no question I'm ready for school to start. The lead-up to back-to-school season is a whole mixed bag of emotions—a combination of ...