This story was written by David Kaplan. BBC Worldwide is expanding its North American ad sales operations, allowing for selling ads across BBC.com and its related cable channels for the first time, ...

The BBC is testing audio ads for the first time in its 96-year history. The British broadcasting giant is partnering with podcast platform Acast to monetize inventory outside of the UK in a deal ...

BBC America is bringing its loveable quirkiness to the Big Apple with its new cheeky ad campaign. Last week, the American network, which is owned and operated by BBC Worldwide, launched its ad ...

EXCLUSIVE: The BBC has defended its decision to produce glossy adverts for Huawei and Chinese state media, saying the contracts are important to funding its international journalism. Sean O’Hara, the ...

Amid the rise of connected TV (CTV), traditional linear channels are in decline, forcing players within the space to find creative solutions to maintain their audiences. For the BBC, iPlayer has ...