With the exception of the last scene and line, our view is that it’s pretty spot on. The majority of Asda's shopper base is mums, so the ad does a pretty good job of hero-ing mum in a set of scenes ...

Leading UK retail chain Asda has reported a slight drop in sales growth for its fourth quarter period, results released today reveal. In the three months to January 7th 2012 like-for-like (LFL) sales ...

Asda has told The Drum that its Christmas ad, which has received dozens of complaints for being ‘sexist’, that “it wasn’t our intention to offend anyone”. The supermarket, which often undertakes ...

UK supermarket chain Asda hopes that its new 'traffic light' colour coded packaging system will ensure customers always pick avocadoes off retail shelves at the correct level of ripeness. Avocadoes ...

Asda recorded a 7.6% rise in underlying operating profit last year after the grocer won shoppers through its low-price offer and fine-tuned its operating model. Underlying operating profit rose to ...

Asda has announced a pre-tax profits rise of 0.8% to £774.3m for the year ending December 31 2012, compared with £767.8m the year before. The Walmart-owned retailer achieved a 1% increase in ...

It's as if the 70s, Germaine Greer and Fathers For Justice never happened. Asda's big Christmas advert takes us back to the cosy days when men were helpless, semi-functional morons and women were long ...

This year's crop of Christmas supermarket adverts created a minor controversy. The Asda offering featured a beautiful blonde mother (pictured)spending December doing every tiny piece of preparation by ...

Asda has revealed that it has completed the first phase of its web-to-mobile integration strategy following launch of online grocery apps and mobile web sites for food, general merchandise and its ...

The supermarket will pilot contactless payments with Streamline and Visa Europe. Asda, the UK’s second largest supermarket retailer, will this summer become the latest business in the UK to introduce ...