Derived from sociology, the concept of structure refers to influences and constraints on individual behavior. Elements of social structure include laws, policies, organizations, social categories ...

Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.

Ogilvy is not your normal PR agency for a variety of reasons, the first and most significant being that it carries the name of a man who was an advertising legend and created the template for many of ...

WASHINGTON — Conservative U.S. Supreme Court justices on Tuesday appeared sympathetic to a challenge backed by President Donald Trump’s administration to the structure of a federal agency assigned to ...

Advertising agencies develop advertising programs for clients' products and services. Full-service advertising agencies solicit client business, design and execute advertising campaigns, and revamp ...

At the end of the day, every agency’s primary goal is to make a profit. Unfortunately, this is something many agencies struggle to do. Agency owners may assume that the best path to profitability is ...

Antonella Pisani is the CEO of Eyeful Media, a leading digital marketing agency that is one of the fastest-growing businesses in the US. The decision for CMOs and business leaders to identify the best ...