A month ago, Google told us they are rebranding AdWords to Google Ads after 17+ years of using the brand name AdWords for their search ad product. That has happened as of this morning. When you go to ...

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in 2000. The new Google Ads logo appears at the top of the ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Opinions expressed by Entrepreneur contributors are their own. As a business owner or marketer, there’s no worse feeling than the sound of crickets. When there’s a lack of contact form submissions, ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Opinions expressed by Entrepreneur contributors are their own. So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search ...

This article is written by affiliate- and search marketeer Eduard Blacquière. A few days ago I noticed one of the most creative Google AdWords Ads I’ve ever seen: But…it’s not allowed! Just a couple ...

Google's Adwords can be an effective tool for market research. This is especially true with market research for websites, such as those used in affiliate marketing. Google's Adwords program can give ...

You’re marketing your business or service through search and social-media platforms, running pay-per-click ad campaigns across several of them. Your ads are carefully targeted to appeal to your ...